It’s all about engagement.
At the recent Virtual Worlds Conference held in New York, a keynote speaker asked the crowd of a few hundred for a show of hands. About a third of the attendees represented kids’ brands, a third were with virtual world companies and a third were vendors of software and other technology.
Celebrating its one-year anniversary with the upcoming summer issue, Constru-Guía al Día is the nation’s largest magazine for Hispanic residential and light commercial contractors, and it continues to grow.
ImpreMedia announced the launch of impre.com — a new online network of websites targeting the U.S. Hispanic community.
Telemundo Communications Group announced its results for the Billboard Latin Music Awards airing on Thursday, April 10th.
Univision Communications Inc. announced the appointment of Sebastian Trujillo to the position of senior vice president and operating manager for the Galavisión Network, effective June 2, 2008. In this position, Trujillo will oversee programming, operations and production for the network.
Broadband is now no longer simply a technological upgrade from dial-up, but a conduit for a host of communication and entertainment services – the so-called triple-play of voice, video and Internet. It therefore requires more sophisticated and targeted marketing.
HipCricket launched a Hispanic mobile marketing network. The network is composed of a family of Hispanic media properties that can be leveraged by brand marketers to deliver highly targeted and interactive mobile marketing programs directly to the handsets of opted-in, engaged mobile users who are part of the $860 billion Hispanic consumer market.
Looking for (hopefully free) phone content.
Google built its brand by figuring out what Internet searchers wanted. The race to do the same for mobile users is on, and since the potential mobile audience is even bigger than that for online search, the rewards for the winner promise to be high.
Coming soon to a screen near you: Convergence.
The term “convergence” may sound retro, a notion tossed around in the 1990s that never really came to pass. But don’t be fooled.
ESPN Deportes and Comcast Spotlight, the advertising sale division of Comcast Cable, teamed up to host a luncheon at The Palms in Coral Gables for Hispanic marketing agencies in the Miami area. The luncheon was to share the findings from the first ever national ‘Hispanic Sports Poll’ conducted by ESPN Deportes.
