The Nielsen Company and ESPN Deportes, ESPN’s 24-hour Spanish-language sports network in the U.S., announced that they have reached an agreement to report program ratings in Nielsen’s U.S. Hispanic cable service, known as the Nielsen Homevideo Index Hispanic (NHIH) Service.
Media
AHAA forms advisory council on Portable People Meter media metrics.
AHAA Chairman José López-Varela, in his first initiative as the newly elected leader of the organization, announced the formation of an Advisory Council to explore industry issues and opportunities surrounding Arbitron’s Portable People Meter (PPM).
Ads and User-Generated Content.
Despite the massive size and projected growth of the user-generated content (UGC) movement, advertising revenues alongside this content will remain relatively modest.
Can User-Generated Content Generate Revenue?
“Show me the money!”
The user-generated content movement is no longer a fad.
User-Generated content & Social Media advertising overview.
The Interactive Advertising Bureau (IAB) announced the release of “User-Generated Content and Social Media Advertising Overview,” a milestone document that helps marketers, agencies and publishers better understand how these platforms have fundamentally altered the digital experience for consumers and advertisers.
Online Presence Still Stumps Hispanic Print Publishers.
“Build it and they will come” is not necessarily the kind of simple strategy that can work for Hispanic print publishers as we can see from the sampling of print-owned sites now offered online. By Roger Gonzalez – Alliance Media & Communications CLICK above on El Blog.
