The most influential Hispanic consumers use the Internet to share their views about products and brands as well as to connect with friends and family, according to a study released by Burson-Marsteller.
Media
In Economic Downturn – 67% plan more Coupon Use.
Tough times and technology advancements portend a coupon usage renaissance among U.S. shoppers, based on survey results released by ICOM Information Communications (ICOM).
New York International Latino Film Festival Returns.
The New York International Latino Film Festival (NYILFF) returns for its ninth year with expanded programming, sponsorship levels and film premieres. The 2008 festival, which is presented by HBO, will take place from July 22 – 27 in New York City, and will include screenings throughout the day and evening, industry panel discussions, music showcases, special cultural events, and free to the community outdoor screenings and events, all tailored to reach the diverse and multi-generational Latino audience.
Mobile Ads still taking Baby Steps.
Counting in millions, not billions (for now).
Like a gifted but underachieving student, the US mobile ad spending story remains more about potential than results.
Inbox Management tips.
The Email Experience Council (eec), the Direct Marketing Association (DMA) email marketing arm, announced the release of seven inbox management tips to help people reduce emailbox congestion and frustration.
Now US Is Online, And How!
Nobody argues. Almost everybody is online. But what are they all doing?
Internet usage is becoming a daily habit in the US.
