Consumer confusion about the coming transition from analog to digital broadcasting that takes place on February 17, 2009, remains high. According to a Frank N. Magid Associates online tracking study, six in ten Americans are now aware of the scheduled change.
Media
Raul Alarcon Sr. to receive Medallas De Cortez Lifetime Achievement Award.
Raul Alarcon Sr., founder and Director Emeritus of Spanish Broadcasting System, will be honored with the Medallas de Cortez Lifetime Achievement Award, the Hispanic radio industry’s most prestigious award, at the annual Radio Ink Hispanic Radio Conference. The conference will be held May 19-20 at the Biltmore Hotel in Miami-Coral Gables.
Phase II of Marketing & Media Ecosystem 2010
The Interactive Advertising Bureau (IAB) announced that new research encompassing more than 100 of its members demonstrates that the strategies, investments and capabilities required to succeed in digital media have shifted dramatically.
Radio Latina, Radio Formula & Digital form alliance.
Media Access Partners, Inc. announced the creation of a new broadcast group for San Diego and Tijuana, with the formation of an advertising sales alliance between XLTN-FM 104.5/Radio Latina, XKAM-AM 950/Radio Formula, XEXX-AM 1420 and XRST-FM 107.7/Digital.
Univision Special ‘TV Digital: Cuanto Sabes?’
The Univision Television Network announced its second digital television special, “TV Digital: Cuanto Sabes?” (Digital TV: How Much Do You Know?), informing viewers of the various aspects of the transition to digital television in 2009 in the U.S. and Puerto Rico.
National Media Group launches US: SEA LATINO.
Connecting to the main Hispanic markets in the US, Sea Latino will launch with initial distribution in 6 major markets: Los Angeles, Chicago, Houston, New York, Miami and Seattle.
