The Interactive Advertising Bureau (IAB) announced that new research encompassing more than 100 of its members demonstrates that the strategies, investments and capabilities required to succeed in digital media have shifted dramatically.
Media
Radio Latina, Radio Formula & Digital form alliance.
Media Access Partners, Inc. announced the creation of a new broadcast group for San Diego and Tijuana, with the formation of an advertising sales alliance between XLTN-FM 104.5/Radio Latina, XKAM-AM 950/Radio Formula, XEXX-AM 1420 and XRST-FM 107.7/Digital.
Univision Special ‘TV Digital: Cuanto Sabes?’
The Univision Television Network announced its second digital television special, “TV Digital: Cuanto Sabes?” (Digital TV: How Much Do You Know?), informing viewers of the various aspects of the transition to digital television in 2009 in the U.S. and Puerto Rico.
National Media Group launches US: SEA LATINO.
Connecting to the main Hispanic markets in the US, Sea Latino will launch with initial distribution in 6 major markets: Los Angeles, Chicago, Houston, New York, Miami and Seattle.
