Media

There’s been a fair bit of chatter lately about the likelihood of a full-blown recession and its subsequent effect on the advertising and media industries.

ESPN and CONCACAF (Confederation of North, Central American and Caribbean Association Football) have reached an agreement for rights in the U.S. to 2008 CONCACAF Men’s Olympic Qualifying.

Spanish Broadcasting System (SBS) announced the launch of RED 96 “Noticias FM” (News FM). Covering breaking news and providing political analysis, the station will be the first Spanish FM radio station that broadcasts world, political, business, sports and entertainment news 24 hours a day in the United States and Puerto Rico. RED 96 will begin broadcasting on Monday, February 25, 2008.

GLR Networks announced the launch of 40 Principales on March 1st, a two hour Contemporary and Pop music hit countdown weekend show.

Juniper Content Corporation’s ¡Sorpresa! Network unveiled its new branding, which refreshes ¡Sorpresa!’s on-air look. The logo and new tagline, “El Mundo que Imaginas” or “The World You Imagine,” begin to air on the channel this week.

MTV Tr3s will showcase its Upfront presentation in New York City on Tuesday, May 13th at 7 PM and in Los Angeles on Thursday, June 19th at 7 PM.

Univision Communications Inc. plans to hold its annual Upfront presentation for advertisers in New York City on Wednesday, May 14, 2008 at the Frederick P. Rose Hall, Home of Jazz at Lincoln Center.

Telemundo announced that it will launch a series of client development meetings across major US Hispanic ad markets during March.

Many narrowcasts, many different audiences.

They don’t all listen to the same programs, they don’t all use iPods, and they don’t all come from the same background.

They are podcast users, and they defy clear-cut connections between usage and factors such as gender, age and income level.