Many narrowcasts, many different audiences.
They don’t all listen to the same programs, they don’t all use iPods, and they don’t all come from the same background.
They are podcast users, and they defy clear-cut connections between usage and factors such as gender, age and income level.
Broadband and wireless users don’t just surf through the online world, they shape it. They are more intense than other users about their online communications and media use: uploading, downloading, sharing, and trading.
This has implications for primetime viewing levels in the future because as the number of DVR households in the U.S. population grows, DVR prime time viewing levels will likely rise as well.
More than 13 million households with television sets that can only receive analog broadcasts are currently unprepared for the transition to all digital broadcasting that is scheduled for February 18, 2009, according to the Nielsen Company. Another 6 million households have at least one television set that would no longer work after that date.
ImpreMedia announced the appointment of Francisco Lozano to the position of Director of Sales Development for impreMedia.
In his new role, Mr. Lozano will head the newly formed impreMedia Solutions Group. The group’s focus is to develop client specific marketing programs and new business opportunities using impreMedia’s multiple media platforms, products and marketing services.
Batanga’s free RadioByMood application is perfect for the hopeless romantic, the jilted lover, or the secret admirer. Just in time for Valentine’s Day, RadiobyMood offers 16 commercial-free playlists where visitors can listen to songs that match
their mood. Enjoy mood stations ranging from Romantico and Caliente to Guilty and Betrayed.
Background: The nations 1,600 television stations are converting from traditional analog technology to a digital television format. Digital television (DTV) is a new, more efficient technology for transmitting and receiving broadcast television signals. But DTV signals are not compatible with today’s analog TV sets in most American homes. Under the Telecommunications Act of 1996, the amount of spectrum given to television station owners was doubled. The policy rationale for this was to enable the stations to transition US consumers to digital TV without interruption of analog broadcasts.
On February 17, 2009, federal law requires that all full-power television broadcast stations stop broadcasting in analog format and broadcast only in digital format. Here’s what these requirements will mean for you and your television viewing.
In an effort to heighten consumer awareness of the importance of healthy sight, Transitions Optical, Inc. is debuting a new print, broadcast and digital integrated advertising campaign in 2008.
ImpreMedia announced the appointment of Monica Lozano to the newly-created position of Senior Vice President of Newspapers..
In her new role, Ms. Lozano will be responsible for all aspects of impreMedia’s newspaper publications with each publisher reporting to her. Ms. Lozano, who will retain her current position as Publisher of La Opinión in Los Angeles, will report to John Paton, Chairman and Chief Executive Officer of impreMedia.
