Does audience growth foretell a global mass market?
The number of consumers worldwide using their mobile phones to access social networks will more than triple from 2010 to 2012, according to Pyramid Research’s “Social Networking Goes Mobile” report.
The Interactive Advertising Bureau (IAB) announced that new research encompassing more than 100 of its members demonstrates that the strategies, investments and capabilities required to succeed in digital media have shifted dramatically. Media companies are responding by changing at an unprecedented pace, according to the Marketing & Media Ecosystem 2010 study.
Entravision Communications Corporation announced that the Company has entered into a definitive agreement with Lamar Advertising Company for the sale of its outdoor advertising operations for a total consideration of $100 million in cash.
V-me announced that Frank Donaldson has been named Senior Vice President and Director of Sales. Donaldson will be responsible for all national advertising and sponsorship revenue for V-me, overseeing all sales operations and the expansion of the national sales team.
Vertis Communications announced the results of its proprietary Vertis Customer Focus 2008: Retail study, which reveals that 47 percent of Americans believe inserts and circulars are the advertising vehicles that best capture their attention; a 9 percent increase since 2003. The data also shows that inserts and circulars have overcome
television advertising as the medium most able to elicit consumer attention.
Universal Music Group (UMG) and Univision Communications Inc., the leading Spanish-language media company in the U.S., announced a definitive agreement under which UMG will acquire Univision Music Group, including its music recording and publishing division.
Univision and Todobebé Inc. announced an agreement to produce “¡Viva la Familia! de Todobebé” (Hooray for Families! from Todobebé), a new program all about and targeted to mothers and young families
