Univision Radio joins forces again with St. Jude Children’s Research Hospital(R) through the network’s Promesa y Esperanza (Promise and Hope) broadcast on February 7 and 8.
Media
74% of Consumers who know about Digital TV transition have major misconceptions.
There is major confusion among consumers about the looming transition to digital television (DTV), according to a new survey from Consumer Reports National Research Center. Seventy four percent of respondents who said they were aware of the
upcoming transition had serious misconceptions of its impact.
Direct Marketing facts about the Automotive Industry.
Auto retailers who spent $7.3 billion on direct marketing campaigns in 2007 saw it drive $248.1 billion in sales. The return on investment of $33.81 is just one astounding statistic among many that may make auto industry direct marketers gear up and review the Direct Marketing Association’s (DMA) first-ever “Direct Marketing Facts and Figures in the Automotive Industry.”
Bequer joins Megazines Publications as VP of Marketing.
Megazines Publications announced that Sony Bequer joins the company as their new VP of Marketing. Sony worked in field of marketing and advertising at Visa International Latin America & Caribbean Region. During her career at Visa, Sony built record of successful promotional sales and marketing initiatives while enhancing brand awareness in local and international markets.
ImpreMedia extends election coverage to television with V-me.
In a national collaboration to inform and engage Latino voters, impreMedia will partner with V-me. Beginning with Super Tuesday and throughout the 2008 campaign, the two media companies will join forces with election coverage and news teams to offer the most comprehensive analysis and in-depth election coverage ever available in Spanish media, combining elements of impreMedia’s VOTO LATINO 08 and V-me’s PARTICIPA 2008 initiatives.
Telemundo names GMs in key markets.
Telemundo announced new appointments of station leaders in key markets. The following executives have been appointed to their new positions effective immediately: Carlos Sanchez to Vice President and General Manager of WNJU in New York; Manuel Abud to Vice President and General Manager of KXTX in Dallas; Celia Chavez to Vice President and General Manager of KDEN in Denver and KBLR in Las Vegas; and Roel Medina adds Vice President and General Manager of KVDA in San Antonio to his current responsibilities at KTMD in Houston.
