elemundo announced final year ratings for 2007. According to Nielsen Media Research data, Telemundo averaged 1,035,000 total viewers (P2 plus) in 2007, increasing 7% from the previous year in Monday through Friday Prime (970,000). Telemundo’s delivery of Adults 18-49 during Monday through Friday Prime averaged 586,000, increasing plus 4% vs. last year (562,000). The network also maintained its year over year growth in these time periods for December 2007, extending its streak to eight months of consecutive year over year growth.
Media
Will Online ad growth continue in 2008?
Yes, but the economy could impact advertising.
JP Morgan’s latest research brief predicts that holdings in US Internet companies will outperform the overall stock market in 2008. This is despite the firm’s expectation of slightly slower revenue growth for the online sector.
Digital Footprints: online identity management and search in the age of transparency.
Internet users are becoming more aware of their digital footprint; 47% have searched for information about themselves online, up from just 22% five years ago. However, few monitor their online presence with great regularity. Just 3% of self-searchers report that they make a regular habit of it and 74% have checked up on their digital footprints only once or twice.
Impremedia launches coverage of 2008 Presidential Elections.
ImpreMedia has assigned six of its most experienced journalists in Spanish language media to cover the 2008 Presidential Elections. The ImpreMedia journalists will be on the presidential campaign trail to provide the most comprehensive coverage of the national election.
