ImpreMedia announced the appointment of Ruben Keoseyan as Publisher of La Raza newspaper, Chicago’s premier Spanish-language weekly.
Not entirely new to the ImpreMedia team, in 2000, Keoseyan began a five-year term at ImpreMedia’s Los Angeles daily, La Opinión, where he was Managing Editor and in 2004, he was promoted to Executive Editor of largest Spanish-language daily in the country.
Some 93% of teens use the internet, and more of them than ever are treating it as a venue for social interaction — a place where they can share creations, tell stories, and interact with others.
The Marx Promotion Intelligence 2007 FSI Distribution Trends Report reports that more than 197 billion pages containing 257 billion consumer offers representing over $320 billion in consumer incentives were delivered through Free Standing Insert (FSI) coupons in Sunday newspapers during 2007. Average Face Value increased to a new record level of $1.26, up $0.07 versus 2006.
Traditional landline telephone service may not be a tradition much longer.
ImpreMedia announced agreements with the Spanish-language publications of The McClatchy Company that will create the largest online and print advertising platform in the nation serving the Hispanic market. The platform will allow National advertisers to obtain significant penetration in 18 top U.S. Hispanic markets including nine of the Top 10 Hispanic markets.
Grupo Latino de Radio (GLR) announced the acquisition of exclusive five-year radio broadcast rights to top Mexican soccer team Chivas de Guadalajara’s home games for the United States and Canada.
ESPN Deportes and Cultiva Entertainment have reached an agreement that makes ESPN Deportes the exclusive Spanish-language home in the U.S. to the 2008 Caribbean Series when it is held in Santiago, Dominican Republic February 2 – 7.
The National Association of Latino Independent Producers (NALIP) and HBO announce the 9th NALIP National Conference, co-chaired by producer Frida Torresblanco (PAN’S LABYRINTH) and playwright Elaine Romero (Secret Things). The Conference will be held March 7-9 in Dana Point, California.
elemundo announced final year ratings for 2007. According to Nielsen Media Research data, Telemundo averaged 1,035,000 total viewers (P2 plus) in 2007, increasing 7% from the previous year in Monday through Friday Prime (970,000). Telemundo’s delivery of Adults 18-49 during Monday through Friday Prime averaged 586,000, increasing plus 4% vs. last year (562,000). The network also maintained its year over year growth in these time periods for December 2007, extending its streak to eight months of consecutive year over year growth.
