Outdoor advertising is experiencing a new lease on life as a result of emerging digital, video and wireless technologies. A key driver of this evolving market is the growth of video content and advertising in out-of-home locations.
Media
Outdoor Advertising: A New Look.
You ain’t seen nuthin’ yet.
Outdoor advertising has been around as long as advertising itself, but the old medium is showing new life.
MLB scandal threatens endorsements.
The media have compared the crisis over alleged steroid use by Major League Baseball players to the so-called Black Sox scandal, in which eight members of the Chicago White Sox were banished from the game for allegedly throwing the 1919 World Series.
Demand for Digital Skyrockets – Census.
Factory sales of MP3 players will rise from $424 million in 2003 to nearly $6 billion in 2007, according to projected sales. Additionally, sales of digital television sets and monitors for the same period are estimated to increase from $8.7 billion to $26.3 billion.
Teens and Social Media.
Content creation by teenagers continues to grow, with 64% of online teenagers ages 12 to 17 engaging in at least one type of content creation, up from 57% of online teens in 2004.
