How much can social networks net?
Social networking is an Internet success story.
This year, 37% of the US adult Internet population used online social networking at least once a month. That figure will rise to 49% in 2011.
Media
TV and Movie sites are Prime Ad Turf.
They’re not just for movies anymore.
TV and movie sites are generating the highest advertising awareness among consumers under the age of 55, according to Myers Emotional Connections’ “Report on Audience Attentiveness to Advertising.”
The impact of mobility on television.
Personalisation and interactivity will be the key drivers of mobile TV according to a new report commissioned by Nokia and conducted by Dr Shani Orgad from the London School of Economics. The report, titled ‘This Box Was Made For Walking’, examines the future impact of mobile TV on the broadcasting and advertising industries.
43% U.S. viewers recognize brands placed within ‘Emotional Engaging’ TV programs.
Products placed within “emotionally engaging” TV programs are recognized on average by 43% more U.S. viewers, The Nielsen Company disclosed in the company’s most recent issue of Consumer Insight.
