Media
Kei Out, Santaella Upped As Rodriguez Becomes Interim MediaCo CEO
The publicly traded company that controls Estrella Media‘s radio and TV properties and is the owner of WQHT “Hot 97” and WBLS in New York has a new Chief Operating Officer as Albert Rodriguez has assumed interim Chief Executive Officer duties, a SEC filing reveals.
Entravision Audio Network to represent Estrella MediaCo’s Don Cheto Radio Network’s Advertising Inventory
Entravision announced its new partnership with Estrella MediaCo, one of the leading multiplatform Spanish-language media companies in the United States, and its nationally syndicated Don Cheto Radio Network. As part of the advertising sales partnership, Entravision’s Audio Network division will represent network ad inventory of the leading syndicated radio show, "Don Cheto Al Aire," through its Don Cheto Radio Network.
Getting Audio & Podcasting on the Media Plan: A Guide for Mutual Success [REPORT]
Getting Audio & Podcasting on the Media Plan: A Guide for Mutual Success dives into the untapped potential of digital audio in marketing, spotlighting how brands can reach highly engaged audiences and leverage the trusted connection audio listeners have with content. The guide reveals a notable gap between consumer audio usage and brand investment, presenting a unique chance to improve ROI by embracing digital audio’s reach and flexibility.
Wynns VP of Digital and Multimedia Sales at Nueva Network
Nueva Network has named Jennifer Wynns as Vice President of Digital and Multimedia Sales, a newly created position for the company.
Monica Albuquerque named SVP of Content & Development at Telemundo Enterprizes
Telemundo Enterprises announced the appointment of Monica Albuquerque as Senior Vice President, Content and Development for Telemundo Studios. In this newly created role, Albuquerque will be responsible for overseeing the development of content for all linear and streaming platforms reporting directly to Javier Pons, Executive Vice President at Telemundo Studios.
Streaming and Live Sports, a Marriage Made in Advertiser Heaven
An overhead camera captures athletes competing in heat 2 of the Men's 110m Hurdles Semi-Final at the Olympic Games at Stade de France on August 7, 2024 in Paris, France. NBCUniversal streamed 23.5 billion minutes of Olympics coverage, which attracted 30.6 million viewers across its platforms — an 82 percent increase from the Tokyo Games, according to Emarketer. Streaming coverage of live sports is becoming a major opportunity for advertisers.
NOTICIAS TELEMUNDO AHORA expands on Fast Channels
Noticias Telemundo, the news division of NBCUniversal Telemundo Enterprises, announced the launch of Noticias Telemundo AHORA on Samsung TV Plus, expanding its distribution on leading FAST platforms which include Xumo Play, Google TV, Fire TV, TCL, Roku, Local Now and Freevee.
Entravision Names Juan Navarro Chief Revenue Officer
Juan Navarro has been named Chief Revenue Officer of Entravision Communications, stepping up from his previous role as Executive Vice President of Local Sales.
Among Hispanic Adults, Radio Is The Most Trusted Media
In these final weeks leading up to Election Day, research from Katz Radio Group offers another powerful reason for candidates to be using radio to reach all-important Hispanic voters.
FOX Deportes & Telemundo partner to present Super Bowl LIX
FOX Deportes and Telemundo announced an agreement to air the upcoming Super Bowl LIX live on Feb. 9, 2025 from The Caesars Superdome in New Orleans in Spanish on both networks. The relationship will provide the broadest Spanish-language distribution in the United States for any Super Bowl in history.
FOX News Media to launch FOX Noticias on FOX Deportes
FOX News Media will launch a new daily one-hour Spanish-language program entitled FOX Noticias that spotlights issues impacting the Hispanic community beginning October 15th
TV Ads on Spanish-language Networks Outperform Ads on English-language TV by 31%, per EDO
EDO has released a report revealing that ads airing in the Spanish-language media environment have outperformed ads on English-language TV by 31% in the past year — a 24% increase over the previous period.
Unlocking the Potential of Radio in MMM
In today’s complex media landscape, marketers are constantly seeking ways to optimize their media strategies and understand which channels are driving return on investment (ROI). Generally, television, digital, and social media receive the lion’s share of attention (and spend).
Podcasting in the Latino Audio Universe
People love to marvel at celestial spectacles that often derive from two or more objects perfectly aligning. If we imagined the audio industry to be a universe, one phenomenon to draw your eye to is the merging point of a booming podcasting platform and a booming Latino population in the United States.
Trials & Spotify Reveal Key Strategies for Effective Podcast Advertising [REPORT]
In a world filled with distractions, podcast listeners continue to stand out for their unwavering passion and active engagement, which marketers can benefit from as well. MAGNA, the media investment and intelligence unit of IPG Mediabrands, in collaboration with Spotify released a study on preferences and how podcast listeners consume content. The study, titled “How to be in Podcasts,” offers a playbook on how brands can maximize their impact in the podcast realm.
Norsan Media launches 3 Radio Stations in Orlando
Norsan Media has recently expanded by launching three new radio stations in Orlando, demonstrating its commitment to diversifying and enriching the local Hispanic media landscape.
Future-Proofing Brands: The Power of Inclusive Marketing in Music and Media [PODCAST]
In this episode of The New Mainstream podcast, Robert Vélez, Vice President of Inclusive Network & LATAM Sales at Vevo, discusses how brands must proactively pursue inclusion to cultivate opportunities to connect with diverse audiences.
NBCUniversal Telemundo Enterprises names Joaquin Duro EVP of Sports
NBCUniversal Telemundo Enterprises announced Joaquin Duro was named Executive Vice President of Sports, reporting directly to Luis Fernandez, Chairman, NBCUniversal Telemundo Enterprises. Duro succeeds Eli Velazquez, who is leaving the company at the end of the month.
Albert Rodríguez Inks MediaCo C-Suite Deal
A filing with the SEC now reveals the new executive position for former Spanish Broadcasting System executive Albert Rodriguez: Chief Revenue Officer of MediaCo.
Canela.TV to premiere hird Season of ‘Secretos de Villanas’ on October 10th
Canela Media announced the highly anticipated return of its hit reality series, ‘Secretos de Villanas,’ with Hyundai back as a presenting sponsor for the third consecutive year. The anticipated third season will be available on the free streaming service Canela.TV beginning on October 10 with ten glorious episodes followed each week by the companion ‘Secretos: El Aftershow’ hosted by the series’ Executive Producer, Enrique Sapene.
