Media

Within the next three years, more than 16 million US TV households may be using their broadband service more than they use their TV sets today, reports In-Stat. This is one of the key findings of an In-Stat survey of US consumers about TV viewing, media, and online habits, the high-tech market research firm says. Respondents had a broadband connection, a TV set, and were 18 years of age or older.

Web 2.0 and Social Media is all the rage but what does the Social Networker really look like? And how does visiting a social network really impact technology ownership, mobile phone features, digital media consumption, and online/mobile behavior both here in the US and around the globe?

Mike Rodriguez, Vice President and General Manager of WSCV, the Telemundo owned-and-operated television station in Miami, has been promoted to Senior Vice President of Sales for Telemundo, effective immediately. He takes over for Steve Mandala, who was recently named Executive Vice President, Cable Ad Sales for NBC Universal. The announcement was made today by Mike Pilot, President of Sales and Marketing for NBC Universal, to whom Rodriguez will report.

MTV Networks, a division of Viacom announced it is working with Intercasting Corporation to develop a mobile social network around MTV Tr3s. The Latino focused mobile social network – to be called Con3xion – also marks the first time Intercasting has partnered with a major entertainment company to develop a mobile social networking initiative.

Whichever way you say it, “big” or “grande,” Hispanic users online represent a target marketers want to reach.

eMarketer estimates that there are 18.8 million Hispanic American Internet users in 2007. That number will grow to nearly 25 million in 2011.

Next to search, e-mail spend is tiny. But that’s OK.

Spending on direct marketing commercial e-mail in the United States will hit $600 million in 2008, according to the Direct Marketing Association. That number represents an increase of nearly one-quarter over 2007.