Parents today are less likely to say that the internet has been a good thing for their children than they were in 2004. However, this does not mean there was a corresponding increase in the amount of parents who think the internet has been harmful to their children. Instead, the biggest increase has been in the amount of parents who do not think the internet has had an effect on their children one way or the other. Fully, 87% of parents of teenagers are online — at least 17% more than average adults.
Media
Magazines drive consumers to Web and contribution to the Purchase Funnel.
The guide, created for marketers and the advertising, media and research communities, presents an array of independent studies that explore which media and media combinations deliver the best advertising results.
Study on Marketing and Media Ecosystem 2010 confirm Digital’s Prominence.
90% of marketers indicate they planned to increase marketing spend in digital, despite barriers including insufficient metrics, lack of organization support and lack of experience in the new media.
Nielsen reports on World Series advertising trends.
The following is advertising and trend information from The Nielsen Company on top advertisers, product categories, and the average cost of a 30 second commercial for previous World Series broadcasts.
Broadband: What’s All the Fuss About?
Today, with nearly half of all Americans having high-speed internet connections at home, online interactivity means something different for a lot of Americans than it did when it was mainly about email. Many-to-many communication is now buttressed by many-to-many participation in the online world through user-created media. Still
Microsoft launches Wisin y Yandel Zune Music Player.
Microsoft Corp.’s Zune team announced that a Zune music player produced in collaboration with Latin Grammy-nominated artists Wisin y Yandel, Machete Music and Wal-Mart Stores Inc. will go on sale exclusively at Wal-Mart retailers.
Telemundo goes green.
Beginning Sunday, November 4, Telemundo goes green with its campaign “Alerta Verde” (Green Alert) focused on protecting the environment. During the entire week, which culminates Saturday, November 10, the Telemundo network and stations will highlight environmental issues to educate and increase viewers’ awareness in order to promote protecting the environment.
