The Center for the Digital Future at the USC Annenberg School is pleased to present the results of the sixth year of our project, “Surveying the Digital Future.” The six years of longitudinal research comprise an absolutely unique data base that completely captures broadband at home, the wireless Internet, on-line media, user-generated content and, now, social networking.
Media
Benefits of the Internet that Consumers Love.
On the first day of the Federal Trade Commission’s (FTC) workshop on “Online Behavioral Targeting,” the Direct Marketing Association (DMA) indicated that providing relevant marketing materials to consumers online is fueling the unprecedented growth in the Internet.
La Raza Newspaper Publisher & CEO steps down.
ImpreMedia, LLC announced that Robert J. Armband, CEO and Publisher of ImpreMedia’s La Raza Newspaper in Chicago, would step down effective immediately. Mike Cano, Marketing Director of ImpreMedia’s La Opinión newspaper in Los Angeles, will succeed Armband on a interim basis.
Interep opens new Rep Firm for Independent Hispanic Television Stations.
Interep announced that it has opened a new rep firm dedicated to the representation of independent Hispanic television stations.
Austin, Portland, San Francisco and Seattle are the Top Blogging Markets.
Scarborough Research finds that Austin, TX, Portland, OR, San Francisco and Seattle are the top markets for people who read or contributed to blogs.
Fifteen percent of adults in Austin are bloggers, and they are 78 percent more likely than the national average to be in this consumer group. Fourteen percent of Portland adults are bloggers; followed by San Francisco and Seattle, with 13 percent of adults blogging in these cities. Nationally, eight percent of all consumers are bloggers.
92.5 M active SMS users make short code-based mobile marketing effective platform for Mobile Adverti
NeuStar, Inc. announced that Common Short Code (CSC)-based messaging campaigns have been cited as an “unprecedented platform for marketing” in a recent report published by mobile media research firm M:Metrics.
Parent and Teen Internet Use.
Parents today are less likely to say that the internet has been a good thing for their children than they were in 2004. However, this does not mean there was a corresponding increase in the amount of parents who think the internet has been harmful to their children. Instead, the biggest increase has been in the amount of parents who do not think the internet has had an effect on their children one way or the other. Fully, 87% of parents of teenagers are online — at least 17% more than average adults.
Magazines drive consumers to Web and contribution to the Purchase Funnel.
The guide, created for marketers and the advertising, media and research communities, presents an array of independent studies that explore which media and media combinations deliver the best advertising results.
