Whichever way you say it, “big” or “grande,” Hispanic users online represent a target marketers want to reach.
eMarketer estimates that there are 18.8 million Hispanic American Internet users in 2007. That number will grow to nearly 25 million in 2011.
Next to search, e-mail spend is tiny. But that’s OK.
Spending on direct marketing commercial e-mail in the United States will hit $600 million in 2008, according to the Direct Marketing Association. That number represents an increase of nearly one-quarter over 2007.
Coremetrics announced the results of its Second Annual ‘Face of the New Marketer’ survey. This poll of marketing professionals, drawn from the country’s top eCommerce and online media/content companies, found that social media marketing is quickly gaining popularity as a way to gain competitive edge. However, the survey also revealed that time and budget allocations are not yet reflective of this trend.
Yahoo! Telemundo announced that it will feature full-length Telemundo programming online, a first for Spanish-language television. Telemundo will now make their primetime shows and novelas available online the morning after the original air date before 9 am EST.
The Center for the Digital Future at the USC Annenberg School is pleased to present the results of the sixth year of our project, “Surveying the Digital Future.” The six years of longitudinal research comprise an absolutely unique data base that completely captures broadband at home, the wireless Internet, on-line media, user-generated content and, now, social networking.
On the first day of the Federal Trade Commission’s (FTC) workshop on “Online Behavioral Targeting,” the Direct Marketing Association (DMA) indicated that providing relevant marketing materials to consumers online is fueling the unprecedented growth in the Internet.
ImpreMedia, LLC announced that Robert J. Armband, CEO and Publisher of ImpreMedia’s La Raza Newspaper in Chicago, would step down effective immediately. Mike Cano, Marketing Director of ImpreMedia’s La Opinión newspaper in Los Angeles, will succeed Armband on a interim basis.
Interep announced that it has opened a new rep firm dedicated to the representation of independent Hispanic television stations.
Scarborough Research finds that Austin, TX, Portland, OR, San Francisco and Seattle are the top markets for people who read or contributed to blogs.
Fifteen percent of adults in Austin are bloggers, and they are 78 percent more likely than the national average to be in this consumer group. Fourteen percent of Portland adults are bloggers; followed by San Francisco and Seattle, with 13 percent of adults blogging in these cities. Nationally, eight percent of all consumers are bloggers.
