90% of marketers indicate they planned to increase marketing spend in digital, despite barriers including insufficient metrics, lack of organization support and lack of experience in the new media.
Media
Nielsen reports on World Series advertising trends.
The following is advertising and trend information from The Nielsen Company on top advertisers, product categories, and the average cost of a 30 second commercial for previous World Series broadcasts.
Broadband: What’s All the Fuss About?
Today, with nearly half of all Americans having high-speed internet connections at home, online interactivity means something different for a lot of Americans than it did when it was mainly about email. Many-to-many communication is now buttressed by many-to-many participation in the online world through user-created media. Still
Microsoft launches Wisin y Yandel Zune Music Player.
Microsoft Corp.’s Zune team announced that a Zune music player produced in collaboration with Latin Grammy-nominated artists Wisin y Yandel, Machete Music and Wal-Mart Stores Inc. will go on sale exclusively at Wal-Mart retailers.
Telemundo goes green.
Beginning Sunday, November 4, Telemundo goes green with its campaign “Alerta Verde” (Green Alert) focused on protecting the environment. During the entire week, which culminates Saturday, November 10, the Telemundo network and stations will highlight environmental issues to educate and increase viewers’ awareness in order to promote protecting the environment.
Mega TV is National.
Spanish Broadcasting System (SBS) announced the party celebrating the national launch of MEGA TV was a huge success. Celebrating their partnership with DirecTV, which will distribute MEGA TV nationally on Channel 405.
