Network Radio Today offers a window into the world of national radio and its listeners, as well as an introduction to RADAR, the national radio ratings service that is the “gold standard” of measurement for national radio listening and network radio audiences.
Media
Planning & Buying radio advertising in a PPM World.
Your GRP goals will change in an electronically measured era. Download this brochure (PDF) to see how the Arbitron PPM might change the way you plan and buy radio.
All P1s Are Not Created Equal.
For over a decade the radio industry has focused on P1, or first preference, listeners—those who listen most to a station. In the Diary world, a rule-of-thumb says that P1s represent 33% of a radio station’s cume and 70% of its Average Quarter-Hour (AQH) audience.
Urban Radio in the PPM World.
Urban radio has an unmatched ability to reach and motivate African American consumers on behalf of advertisers and marketers, according to a new presentation by ROI Media Solutions that debuted at Interep’s 9th Annual “Power of Urban Radio Symposium.”
Univision announces promotion of Cesar Conde to Executive Vice President, Chief Strategy Officer.
Univision Communications Inc. announced that Cesar Conde has been promoted to Executive Vice President, Chief Strategy Officer, effective immediately. Conde will report to Joe Uva, Chief Executive Officer of Univision.
In this position, Conde will work closely with the CEO and the management team to identify new strategic growth opportunities for the Company while continuing to implement Univision’s corporate priorities. He will work to identify new business initiatives and alternative revenue streams across the Company’s television, radio and internet platforms and coordinate with all units in support of these new efforts.
Telemundo novela launches in LatAM, Europe, Asia, Africa, Indonesia and in Ghana.
Telemundo continues to extend its reach to emerging markets. Telemundo generated a 30% increase over 2005, with 26,000 hours of programming aired around the world in 2006. July 2007, marked the premieres of 15 Telemundo Internacional original novelas throughout Latin America, Europe, Asia, Africa and Indonesia.
Pagán named Publisher of ESPN Deportes La Revista.
Sam Pagán has been named publisher of Spanish-language monthly sports magazine ESPN Deportes La Revista, it was announced by Televisa Publishing and ESPN Deportes.
