The following is advertising and trend information from The Nielsen Company on top advertisers, product categories, and the average cost of a 30 second commercial for previous World Series broadcasts.
Media
Broadband: What’s All the Fuss About?
Today, with nearly half of all Americans having high-speed internet connections at home, online interactivity means something different for a lot of Americans than it did when it was mainly about email. Many-to-many communication is now buttressed by many-to-many participation in the online world through user-created media. Still
Microsoft launches Wisin y Yandel Zune Music Player.
Microsoft Corp.’s Zune team announced that a Zune music player produced in collaboration with Latin Grammy-nominated artists Wisin y Yandel, Machete Music and Wal-Mart Stores Inc. will go on sale exclusively at Wal-Mart retailers.
Telemundo goes green.
Beginning Sunday, November 4, Telemundo goes green with its campaign “Alerta Verde” (Green Alert) focused on protecting the environment. During the entire week, which culminates Saturday, November 10, the Telemundo network and stations will highlight environmental issues to educate and increase viewers’ awareness in order to promote protecting the environment.
Mega TV is National.
Spanish Broadcasting System (SBS) announced the party celebrating the national launch of MEGA TV was a huge success. Celebrating their partnership with DirecTV, which will distribute MEGA TV nationally on Channel 405.
Direct Marketing expenditures account for 50% of total advertising expenditures.
Despite a US economy that shows signs of softening in key areas, growth is predicted in direct marketing (DM) expenditures, sales, return on investment (ROI), and employment through
2008, as reported in The Power of Direct Marketing, the Direct Marketing Association’s (DMA) annual forecast of direct marketing’s economic impact on the US economy, including advertising expenditures and sales.
Billy Berroa passes ……………
It is a truly sad day for millions of Spanish-speaking baseball fans. Billy Berroa has passed away. Billy was diagnosed with Colon Cancer in late 2005 and he passed quietly among family and friends in his native Dominican Republic.
ESPN Deportes to televise Winter League Baseball Games.
As the 2007 Major League Baseball season comes to an end, ESPN Deportes will present the most extensive coverage of winter baseball from the Dominican Republic, Mexico and Venezuela. ESPN Deportes will televise more than 60 winter league baseball games, including each league’s championship series.
