Alcohol industry spending on radio advertising decreased by 38 percent between 2001 and 2006, but more than a third of alcohol radio ads in 2006 were still more likely to be heard by underage youth than adults on a per capita basis, according to a monitoring report released from the Center on Alcohol Marketing and Youth (CAMY) at Georgetown University.
Media
MTV TR3´S celebrates 1s anniversary with distribution milestone.
Just shy of its first year anniversary, MTV Tr3´s has more than doubled its reach among Hispanic TV Households. According to Nielsen, effective September 1, 2007, MTV Tr3´s is now in 6.2 million Hispanic TV households and 31.9 million total TV households overall. By securing widespread distribution that includes broadcast, cable, satellite and telcos since launching in September 2006.
Digital distribution for ESPN Deportes in New York and New Jersey.
ESPN and Time Warner Cable announced the addition of 24-hour Spanish-language network ESPN Deportes to Time Warner Cable’s digital basic channel line-up in New York and New Jersey as of October 15th. The channel will be available as a Free Preview starting September 15th. ESPN Deportes is now available to approximately 5 million homes, 3.7 million of which are U.S. Hispanic households.
More cellphone-only than landline-only households.
The U.S. has passed a milestone in telecommunications history–the percentage of Americans in cellphone-only households now exceeds the percentage of people living in landline-only households, according to Mediamark Research Inc. This is one of the key findings in The Birth of a Cellular Nation, a newly released MRI white paper.
