It’s a virtual, virtual world after all.
The Walt Disney Company’s $350 million purchase of Club Penguin signals a new focus of attention for marketers and media companies targeting kids and teens online.
Virtual worlds are becoming more frequent destinations as the percentage of children and teens who use the Internet increases.
Pappas Telecasting Companies announced that its new Spanish-language television network, dubbed “TuVisión,” has debuted on five of the company’s television stations.
Some 65.5% of respondents were 18-34-year-olds, with broad demographic reach into various sub-segments, according to the third-quarter survey that covered more than 2,000 mobile.
Numerous sites that target African-Americans have audience compositions in excess of 50% of that elusive 18-34-year-old demographic, whereas the ethnic group comprises only 6.3% of the mobile population, according to M:Metrics.
The national alliance organization of Women In Film (WIF) and the General Motors Corporation (GM) announced five winners of the second annual WIF/GM 2007 Opening Doors/Abriendo Puertas: The Acceleration Grant for Emerging Latina Filmmakers.
JupiterResearch reveals that acquiring and retaining young consumers will be key to success of premium mobile content and services.
Alcohol industry spending on radio advertising decreased by 38 percent between 2001 and 2006, but more than a third of alcohol radio ads in 2006 were still more likely to be heard by underage youth than adults on a per capita basis, according to a monitoring report released from the Center on Alcohol Marketing and Youth (CAMY) at Georgetown University.
