But one mobile strategy will not reach all users.
Hispanic Americans are the fastest-growing and youngest US mobile segment, with the highest average revenue per user of any demographic group, according to Telephia’s “Q2 2007 Mobile Hispanic Report,” cited in RCR News.
Telephia also found that US Hispanics were nearly twice as likely as non-Hispanics to access wireless Internet through their phones.
Following a successful series of Latin Rap Conferences in the past few years, this high anticipated event arrives in the City of Angeles this year.
Equity Media Holdings Corporation announced that it will launch an MTV Tr3´s affiliate on its newly-acquired New York station, WMBQ. The new affiliate will be available over-the-air on channel 46 beginning in October.
The Puerto Rico Baseball Commission has decided in its 69 history to cancel the upcoming baseball winter league.
Milka Duno, the first Latina to race in the Indianapolis 500, will travel to Berlin where filming is underway for the 2008 live-action movie “Speed Racer.” The driver of the #23 CITGO Honda Dallara IndyCar has been set to play the role of Gearbox in the film, which is based on the classic anime series of the 1960s.
Cellfire, a nationwide mobile discount offer and coupon service, released key findings regarding mobile coupon redemption, including the top 10 cities in America that are super savers. Miami-Fort Lauderdale tops the list of markets with the highest per capita usage of mobile coupons, with Northern California and Texas taking the majority of the remaining top spots.
Pull advertising is a necessity of distributed media advertising. As media have continued to fragment, I have seen arguments for Webs site publishers to play an active role in pulling the advertising content most appropriate for their site/audience. I have also seen arguments that the users viewing the advertisement are the most appropriate source of advertisement pull (after all, they are the end consumers). But, when the those publishing the content are also the target consumers for a given brand, such as is the case in social media, then the necessity of pull is enhanced exponentially.
Internet users are spending nearly half their online time visiting content, a 37% increase in share of time from four years ago, according to the Online Publishers Association (OPA). The OPA announced a four-year analysis of its Internet Activity Index (IAI), a monthly gauge of the time being spent with e-commerce, communications, content and search.
The average Chinese young person has 37 online friends he or she has never met, Indian youth are most likely to see mobile phones as a status symbol, while one in three UK and US teenagers say they can’t live without their games console.
Globally, the average young person connected to digital technology has 94 phone numbers in his or her mobile phone, 78 people on a messenger buddy list and 86 people in his or her social networking community. Yet despite their technological immersion, digi-kids are not geeks — 59% of 8-14 year-old kids still prefer their TV to their PCs and only 20% of 14-24 year-old young people globally admitted to being “interested” in technology. They are, however, expert multi-taskers and able to filter different channels of information.
