La Opinión has been selected as the only Spanish-language print publication nation-wide to conduct an all-access interview for print and online with soccer super-star, David Beckham.
Media
Arbitron Releases First Houston PPM – Hispanics & African-Americans have highest TSL.
Arbitron Inc. released the first “currency” radio ratings from the Houston Portable People Meter radio ratings service, bringing the second U.S. radio market into the era of electronic measurement.
MLS Latin American Advisory Board.
Major League Soccer announced the formation of the MLS Latin American Advisory Board (LAAB), a diverse cross-section of individuals from the Latin American community committed to the growth of MLS and the sport in the United States. The board, which represents MLS’ continued dedication to the Latin American community, will hold their first meeting at this week’s Sierra Mist MLS All-Star Game in Denver, Colorado.
Hispaniola screenplay wins HBO and the New York International Latino Film Festival.
HBO and the New York International Latino Film Festival (NYILFF) today announced Hispaniola, a screenplay by Freddy Vargas, as the winner of the 4th Annual HBO/NYILFF Short Film Competition. Vargas will receive a $15,000 grant from HBO to produce and direct a short film based on his original script.
Small screens – Big Opportunity.
According to a new survey released by Ingenio, Inc., more than four out of five U.S. adults surveyed (85 percent) currently own a mobile phone compared to only about seven in ten (71 percent) who have a landline or home phone. Of the overwhelming majority of U.S. consumers that own a mobile phone, the study finds that only a minority of mobile phone owners (30 percent) can recall seeing or hearing an advertisement on their mobile phone in the past year.
24 Horas launches in New York.
Published by Tricom Media, 24 Horas launched since the company sees an opportunity due to Impremedia’s purchase of Hoy and adding the newspaper to their portfolio with El Diario.
Televisa Publishing to partner with BIGresearch.
Televisa Publishing announced that it will be joining forces with BIGresearch in order to provide the market with comprehensive information on the Hispanic market. The new services will provide marketers with ongoing consumer insights for better marketing decisions. This will be the first time that BIGresearch produces Spanish translations of its Simultaneous Media (SIMM) and Consumer Intentions & Actions (CIA) Surveys.
Social & Community Network sites have little impact influencing Online Retail Sales.
JupiterResearch has found that despite the growth of social networks and online communities, they have little effect on influencing online retail sales. Outlined in a new report, “US Retail Consumer Survey, 2007,” social and community sites are only driving about 12 percent of online shoppers to buy more than planned.
