The telecom and Internet industries are colliding head-on in competition for control of the consumer mobile search business.
Media
81M people in U.S. watch broadband Video at Home or Work.
An estimated 81 million people, or 63% of the 129 million people who access the Internet over broadband in the U.S., watch broadband video at home or at work, according to new research conducted by The Nielsen Company for The Cable & Telecommunications Association for Marketing (CTAM). This number increased from 70 million in September 2006 to 81 million in March 2007, a jump of 16% in just six months.
SMS proves successful in Reaching Consumer Niche Markets.
With more than 230 million mobile phone subscribers in the U.S., many companies are finding success using SMS as a key vehicle in reaching specific target audiences to increase subscriptions and gain revenue. According to mBlox, the world’s largest mobile transaction network, SMS is increasingly being used to deliver messages and content to a variety of booming mobile niche market segments.
Beckham grants La Opinión All-access Exclusive Interview.
La Opinión has been selected as the only Spanish-language print publication nation-wide to conduct an all-access interview for print and online with soccer super-star, David Beckham.
Arbitron Releases First Houston PPM – Hispanics & African-Americans have highest TSL.
Arbitron Inc. released the first “currency” radio ratings from the Houston Portable People Meter radio ratings service, bringing the second U.S. radio market into the era of electronic measurement.
