With more than 230 million mobile phone subscribers in the U.S., many companies are finding success using SMS as a key vehicle in reaching specific target audiences to increase subscriptions and gain revenue. According to mBlox, the world’s largest mobile transaction network, SMS is increasingly being used to deliver messages and content to a variety of booming mobile niche market segments.
Media
Beckham grants La Opinión All-access Exclusive Interview.
La Opinión has been selected as the only Spanish-language print publication nation-wide to conduct an all-access interview for print and online with soccer super-star, David Beckham.
Arbitron Releases First Houston PPM – Hispanics & African-Americans have highest TSL.
Arbitron Inc. released the first “currency” radio ratings from the Houston Portable People Meter radio ratings service, bringing the second U.S. radio market into the era of electronic measurement.
MLS Latin American Advisory Board.
Major League Soccer announced the formation of the MLS Latin American Advisory Board (LAAB), a diverse cross-section of individuals from the Latin American community committed to the growth of MLS and the sport in the United States. The board, which represents MLS’ continued dedication to the Latin American community, will hold their first meeting at this week’s Sierra Mist MLS All-Star Game in Denver, Colorado.
Hispaniola screenplay wins HBO and the New York International Latino Film Festival.
HBO and the New York International Latino Film Festival (NYILFF) today announced Hispaniola, a screenplay by Freddy Vargas, as the winner of the 4th Annual HBO/NYILFF Short Film Competition. Vargas will receive a $15,000 grant from HBO to produce and direct a short film based on his original script.
