American sports fans are doing a lot more than just sitting back watching the big game on TV, according to the results of a study by Solutions Research Group.
Media
Editorial Televisa now Televisa Publishing.
Editorial Televisa, a wholly-owned subsidiary of Grupo Televisa, announced that its US-based business unit, with headquarters in Miami, will henceforth operate under the name of Televisa Publishing. The change is reflective of the natural progression of the operation, which is primarily focused on serving the growing US and Puerto Rico Hispanic markets with a diverse portfolio of products that deliver editorial content in both Spanish and English, and will distinguish it from other Editorial Televisa units that operate throughout Latin America.
Clorox & Wal-Mart team up with Telemundo’s ‘Dame Chocolate’ Telenovela.
When the character Julia in Telemundo’s hit telenovela “Dame Chocolate,” needs to buy baby supplies, she will head out — without missing a beat — to her nearest Wal-Mart store.
It’s a case of “reel life” imitating real life. But it is also part of a partnership between Clorox and Wal-Mart giving the world’s largest retailer a featured role in “Dame Chocolate,” the first venture by The Clorox Company into branded entertainment in the Hispanic market.
8th New York International Latino Film Festival.
The 8th Annual New York International Latino Film Festival (NYILFF) announced its Premieres line-up of the latest and best in U.S. Hispanic and Latin American cinema. The festival runs from July 24 – 29, 2007, and opens with TRADE, a raw and powerful film on international human trafficking, and closes with EL CANTANTE, a salsa music epic starring Marc Anthony as the legendary Hector Lavoe, and Jennifer Lopez as his wife. Other premiere films feature some of the most impressive talent in the industry, such as Wilmer Valderrama, Kate del Castillo, Eduardo Verástegui, Manny Perez and Victor Rasuk.
The Portalization of the 30-Second commercial.
Most articles I read about the television business, if not all, prognosticate about the demise of the 30-second commercial: viewers hate commercials; given the opportunity/technology, all viewers would fast-forward through commercials; people use going to the bathroom and seeking out food during commercial breaks as a desperate excuse to legitimize their avoidance of TV commercials; commercials are too long; and generally, as reported by industry pundits, the creative sucks. OK. I’ve been listening to this looping litany since I began in the industry in the mid-’70s.
elHood.com assigns sales responsibilities to Billboard.
Hoodiny Entertainment Group, the parent Company of elHood.com, announced that Billboard will be handling advertising sales for the website.
Multi-Language Search Strategies.
According to recent U.S. Census Board data (October, 2006), the U.S. minority population has reached more than 300 million. At more then 44.3 million, the Hispanic population is the largest of the minority groups (14.8 percent of the overall U.S. population) and the fastest growing — at a rate of 3.4% between July 2005 and July 2006.
Why is it, then, that U.S. marketers are still not catching onto the fact that they need to start paying attention to reaching foreign language searchers, particularly Spanish-speaking audiences?
