‘I tried it and… ‘
More and more, consumers are relying on advice from friends, family and even strangers to make purchase decisions, select physicians, choose travel destinations and pick politicians to vote for.
Media
MEGA TV launches new image campaign.
WSBS-Mega TV, Channel 22, announced today the launch of its new image campaign, “LA MEGA SE PEGA,” reinforcing the station’s current position as a modern, energetic and progressive outlet.
Home Broadband adoption 2007.
47% of adults have high-speed internet connections at home as of early March 2007, up five percentage points from a year earlier.
Multitasking Sports viewers engaged with advertising.
American sports fans are doing a lot more than just sitting back watching the big game on TV, according to the results of a study by Solutions Research Group.
Editorial Televisa now Televisa Publishing.
Editorial Televisa, a wholly-owned subsidiary of Grupo Televisa, announced that its US-based business unit, with headquarters in Miami, will henceforth operate under the name of Televisa Publishing. The change is reflective of the natural progression of the operation, which is primarily focused on serving the growing US and Puerto Rico Hispanic markets with a diverse portfolio of products that deliver editorial content in both Spanish and English, and will distinguish it from other Editorial Televisa units that operate throughout Latin America.
