After another quarter of impressive subscriber growth, mobile video is rapidly becoming a significant new media distribution platform. According to Telephia, mobile video revenues in the U.S. totaled $146 million in Q1 2007, growing 198 percent year-over-year. There were 8.4 million mobile video subscribers last quarter with penetration doubling to nearly four percent since Q1 2006.
Media
Internet usage and importance expand.
The Internet leads a rise in most media usage.
The Internet is the most essential medium for consumers and newspapers are the least, according to an Edison Media Research study conducted by Arbitron in January and February 2007. Respondents were all from the US and ages 12 and older.
The Rising Roar of Word-of-Mouth.
‘I tried it and… ‘
More and more, consumers are relying on advice from friends, family and even strangers to make purchase decisions, select physicians, choose travel destinations and pick politicians to vote for.
MEGA TV launches new image campaign.
WSBS-Mega TV, Channel 22, announced today the launch of its new image campaign, “LA MEGA SE PEGA,” reinforcing the station’s current position as a modern, energetic and progressive outlet.
Home Broadband adoption 2007.
47% of adults have high-speed internet connections at home as of early March 2007, up five percentage points from a year earlier.
Multitasking Sports viewers engaged with advertising.
American sports fans are doing a lot more than just sitting back watching the big game on TV, according to the results of a study by Solutions Research Group.
