Next up, market saturation.
Broadband is getting cheaper, faster and more widely available, which is why 70% of US homes will have broadband Internet access by 2012, according to JupiterResearch’s “US Broadband Forecast, 2007 to 2012: LECs Maintain Advantage over Cable Operators in Quest for New Subscribers” report.
WAPA America announced that it has acquired the exclusive U.S. broadcast rights to Puerto Rico’s National Superior Basketball games. Under the terms of the agreement, the U.S. Spanish-language cable and satellite channel will feature live broadcasts of one to two games per week.
casa y HOGAR magazine announced they have begun distribution in Orlando, Florida by El Nuevo Dia Orlando. Filiberto Fernandez, Publisher and CEO of casa y HOGAR, and Jaime Segura, Publisher of El Nuevo Dia Orlando.
NBC Universal, the newly named Universal Media Studios will produce the U.S English-language version of the hit Colombian telenovela “Sin Tetas No Hay Paraiso/Without Breasts There Is No Paradise” (working title) for NBC while a Spanish edition will be produced and broadcast independently with a different cast, script and production team by NBC Universal’s Telemundo Network.
According to Radio & Records online, Ex-Fonovisa VP of promotion Daniel Mireles is alleging that he was ordered to participate in payola or lose his job — and was fired after later saying he couldn’t do it anymore.
It’s hard to hold conversations when everyone who’s talking has varying views on the definitions of key vocabulary. Yet our entire industry is talking about social media — and I defy you to find two people that define social media the same way. Determined to solve this problem for the industry single-handedly… I looked up the term on Wikipedia (which, incidentally, cites itself as an example of social media). What I found was not only woefully incomplete (first time this has happened to me on Wikipedia), but there are a couple of areas where I would differ with the entry entirely.
Pappas Telecasting Companies announced that effective midnight, July 1, its television stations that were formerly affiliated with the Azteca America Network will commence broadcasting a new brand of Spanish-language programming to serve America‚s Spanish-speaking population.
If TV and the Web are competing for attention, TV is still winning.
TV and radio consumption tends to be less in cities that have high broadband penetration rates, according to The Media Audit’s “National 2006 Report.” In contrast, people in cities with lower broadband penetration rates tend to watch more TV and listen to more radio.
With the continued rise in online video popularity, the Online Publishers Association (OPA) conducted a unique study looking at the key factors driving video advertising success.
“Frames of Reference: Online Video Advertising, Content and Consumer Behavior” exposed consumers to video content and advertising, and captured the attributes that most impact awareness, ad likeability, ad relevance, and brand consideration.
Would you watch ads for a free phone?
Mobile advertising will generate $2.3 billion in revenues in the US by 2011, according to EJL Wireless Research’s “Global Mobile Advertising Market Analysis 2006-2011.”
