Media

According to recent U.S. Census Board data (October, 2006), the U.S. minority population has reached more than 300 million. At more then 44.3 million, the Hispanic population is the largest of the minority groups (14.8 percent of the overall U.S. population) and the fastest growing — at a rate of 3.4% between July 2005 and July 2006.

Why is it, then, that U.S. marketers are still not catching onto the fact that they need to start paying attention to reaching foreign language searchers, particularly Spanish-speaking audiences?

Border Media Partners (BMP) announced important management changes and a major investment in the company. Effective July 1, Jeffrey T. Hinson has been appointed President and CEO of Border Media and Tom Castro, the company’s founder, was named Vice Chairman of the Board.

Mexican icon, singer and actor Antonio Aguilar who simbolized the Mexican cinema for many of us had passed. He had suffered a prolonged battle with pneumonia.

Gracias por todos los momentos felices y el entretenimiento que nos brindaste.

CityReach Latino, the rolling billboard company head by Terri Simpson, founder and CEO of CityReach Latino has just ceased operating their trucks, due to a lack of being able to close on additional funding.

Industry insiders speculate that the company did not achieve the advertising traction required to impress investors and their monthly burn-rate was not manageable.