Telemundo announces the first ever commercial free prime-time telenovela “Idolos de Juventud.” The novela, first introduced at Telemundo’s Upfront presentation in Radio City Music Hall on May 15, will feature branded entertainment woven into every episode with no commercial breaks. The show is slated premier in the Summer of 2008 and will air Monday-Friday from 7:00pm-8:00pm EST.
Media
To encourage the next generation of Female Filmmakers.
Lifetime Movie Network (LMN), The Hollywood Reporter, New York Women in Film & Television (NYWIFT), William Morris Agency and Women In Film Los Angeles launched the LMN Student Filmmaker Competition, a national competition designed to encourage and discover the next generation of female filmmakers. Judged by an elite panel of producers, directors, executives and actors from the Hollywood community, the competition will select outstanding short films produced by female film students from across the country.
RAB – Automotive Report – Part 2.
Scarborough Research and the RAB have issued Part Two of their Automotive Report. The report examines the automotive patterns of owners of 10 vehicle
brands: GMC, Pontiac, Buick, Cadillac, Saturn, Kia, Mazda, Volkswagen, Acura and Subaru.
Social Media Marketing aids Online Visibility.
In the real world we turn to colleagues and friends for advice on what products and services to buy; generally trying to avoid the salesperson. Understandably this is why social media is so effective and can facilitate an increase in a marketer’s bottom line. No longer do we have to rely only on mass media for our information and advice. Social media (and Web 2.0 technologies) allow us to create innovative targeted campaigns to promote brand and product awareness and can provide us with valuable feedback.
Teens = The Core Of The Social Network.
During Mother’s Day, the kids all went into the family room. The PC was driven by two 17-year-old girls and overlooked by two 12-year-old boys. Of course the girls kept telling the boys to go outside and play. They wanted to be together and “check people out” on MySpace. Talk about social anthropology. They get together in person and talk and talk. Inevitably they end up sharing a chair in front of a computer with a broadband connection. The bulk of the conversation is showing each other their friend’s postings, musings, cynicism and wacky photos on MySpace.
The crowded world of Social Networks.
Hello, hello, hello!
In the last 12 months, companies have latched with almost religious fervor onto the notion that consumers want to be socially connected online, whether on mass-appeal sites such as MySpace, on targeted niche sites and video sites, or even on mobile phones.
