If TV and the Web are competing for attention, TV is still winning.
TV and radio consumption tends to be less in cities that have high broadband penetration rates, according to The Media Audit’s “National 2006 Report.” In contrast, people in cities with lower broadband penetration rates tend to watch more TV and listen to more radio.
With the continued rise in online video popularity, the Online Publishers Association (OPA) conducted a unique study looking at the key factors driving video advertising success.
“Frames of Reference: Online Video Advertising, Content and Consumer Behavior” exposed consumers to video content and advertising, and captured the attributes that most impact awareness, ad likeability, ad relevance, and brand consideration.
Would you watch ads for a free phone?
Mobile advertising will generate $2.3 billion in revenues in the US by 2011, according to EJL Wireless Research’s “Global Mobile Advertising Market Analysis 2006-2011.”
37% of email users said spam had increased in their personal email accounts, up from 28% of email users who said that two years ago. And 29% of work email users said spam had increased in their work email accounts, up from 21% two years ago. Yet fewer people say spam is “a big problem” for them.
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) released the Internet Advertising Revenue Report which shows record results for the full year and final quarter of 2006. Internet advertising revenues in the U.S. continued upward totaling $16.9 billion in 2006, a new annual record exceeding 2005 by 35%. Q4 2006 internet advertising revenues totaled $4.8 billion, representing record revenues for a single quarter and a 35% increase over same period in 2005.
