The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) released the Internet Advertising Revenue Report which shows record results for the full year and final quarter of 2006. Internet advertising revenues in the U.S. continued upward totaling $16.9 billion in 2006, a new annual record exceeding 2005 by 35%. Q4 2006 internet advertising revenues totaled $4.8 billion, representing record revenues for a single quarter and a 35% increase over same period in 2005.
Media
The Telemundo ‘Power Pod’.
Telemundo announced it will reformat its prime-time advertising breaks to introduce its commercial innovation, the Power Pod, which will make the first commercial break in every prime-time show just 60 seconds in length.
