I love to chat with people about our industry. Over the last few weeks, with all the news surrounding Google/Doubleclick and the rumors swirling about Microsoft/Yahoo, I found many chances to engage in intelligent discussions about the future of the Internet. With all those deep thoughts being exchanged, I felt this week’s column was a chance for a little levity.
Media
Email Isn’t Going Away, But It Will Change!
Recently I heard that email as an industry is worth $10 billion. Not bad after only 10 years or so, if you buy into that number. As our industry approaches maturity, I believe we are on the verge of a new phase of evolution. Now is the time to get ready for it.
Social networking & email.
A charitable organization wants to understand how to work with social networks to increase its donor base. My research, including a test lab with subjects aged 17 and 21, has led me to wonder what impact these networks will have on reaching Gen Y/Net Gen, and how networks will affect the future of email.
Upfront 2007-2008: Azteca America prepares for ‘New Day’ in Hispanic TV.
TV Azteca, S.A. de C.V. announced that its fully-owned subsidiary for the US Hispanic market, Azteca America, launched its fifth national upfront campaign in New York City.
The event gathered more than 900 people, primarily advertisers related to the dynamic US Hispanic market, who received information on the network’s coverage gains, a strengthened US sales operation, new programming options produced in both Mexico and the United States, as well as a multimedia platform and new media options that set the stage for increased growth for the 2007-2008 season.
Desperate Housewive for Hispanic viewers in the United States.
Univision and Disney-ABC International Television Latin America, the international television
distribution and production arm of The Walt Disney Company, have signed an unprecedented strategic production agreement. The agreement, which extends Univision’s commitment to present the most captivating programming of interest to Hispanics and carries on Disney-ABC International Television Latin America’s expansion strategy, involves the special production of the successful ABC series Desperate Housewives for Hispanic viewers in the United States.
Interep to sponsor ‘Power of Hispanic Radio’.
Interep announced that it will sponsor a Power of Hispanic Radio panel, entitled, “The Medium Matters: Radio’s Role in the Hispanic Marketing Mix,” at Radio Ink’s Hispanic Radio Conference in San Antonio, on May 23rd, 2007.
Putting some ‘Perspectiva’ into Hispanic Direct Marketing.
The spirited discussions following Directo Hispano’s participation in the Directo Days Conference and the Latino Direct Mail Symposium, held in April in New York City, are the basis for this article prepared exclusively for HispanicAd.com.
A great way to understand the current state of direct marketing to Hispanic segments is to frame it in perspective: historical perspective and numerical perspective.
