Hello, hello, hello!
In the last 12 months, companies have latched with almost religious fervor onto the notion that consumers want to be socially connected online, whether on mass-appeal sites such as MySpace, on targeted niche sites and video sites, or even on mobile phones.
George Lopez, the man, was third in a short lineage of Hispanic performers to star in a mainstream television show. He has impressive company. Only Desi Arnaz and Freddie Prinze have achieved the same. As Freddie Prinze Jr. has stated, “Desi unlocked the door, my dad opened it and George kicked it down.” Freddie Prinze Jr. was the fourth on this list – unfortunately, his show was cancelled after only one season.
The Roof Records, under the direction of Latin Entertainment Entrepreneur, Anthony Pérez, now believes that the new movement in Urban Music is “Mambo de calle” (Mambo of the streets), an explosive mix of various roots of merengue, adapted to modern times.
