The spirited discussions following Directo Hispano’s participation in the Directo Days Conference and the Latino Direct Mail Symposium, held in April in New York City, are the basis for this article prepared exclusively for HispanicAd.com.
A great way to understand the current state of direct marketing to Hispanic segments is to frame it in perspective: historical perspective and numerical perspective.
“Tito Puente: When the Drums Are Dreaming” is the life story of Ernesto “Tito” Puente, the legendary Latin music king. This entertaining and revealing book by Josephine Powell, Puente’s former dance partner and artistic advisor, recounts the fascinating and inspirational life of the man once referred to as the “greatest Latin musician of the twentieth century.”
Luis Jimenez previously the anchor morning man on Spanish Broadcasting System (SBS) WSKQ-FM ‘El Vacilon de la Mañana’, is learning a new lesson in his career in radio broadcasting in the US Hispanic Market.
Having had previously the ability to work with less restriction at his post at SBS in New York. His new employer Univision Radio is giving him a few lessons in radio broadcasting etiquette and responsibility.
He has been suspended for 30 days on-air for an on-air stunt parody regarding the Gay & Lesbian Community, comments that probably would not have cost him being off the air at SBS in New York. Maybe just a reprimand.
Watching too much TV? Start social networking.
Social networking increases Internet usage, according to a study called “Never Ending Friending.”
The study was conducted by TNS, Teenage Research Unlimited and Marketing Evolution, and commissioned by MySpace, Carat and Isobar.
Is the current definition of “influencer” too narrow?
Everyone has some influence, but people with larger networks use more technology to spread theirs, according to “Understanding Influence, and Making It Work For You: A CNET Networks Study.”
Highly connected people use e-mail to keep up with their dozens of contacts. In fact, they use e-mail far more often than the phone to stay in touch.
Telemundo announced that its Station Group has entered an exclusive Spanish-language wireless content deal with LSN. Branded “A la Mano/On hand,” the business initiative launching in early May, will make Telemundo local stations news, weather, sports and other local relevant content available to consumers on their cell phones and PDAs. Participating Telemundo local stations include Los Angeles, New York, Miami, Chicago and Dallas.
The Pan American Games, last televised on ESPN in 1999, will be making a comeback to ESPN this summer. ESPN Deportes, the company’s Spanish-language network, today announced that it has acquired the exclusive Spanish-language multimedia rights throughout the United States and Puerto Rico to the XV Pan American Games Rio 2007. The Pan American Games, the largest international sports competition in the world after the Olympics, will celebrate the 2007 edition in Rio de Janeiro, Brazil July 13 – 29. Like other recent ESPN Deportes rights acquisitions, the agreement includes access to extensive content that will fuel ESPN Deportes’ multimedia assets including ESPN Deportes television, ESPN Deportes Radio and ESPN Deportes Wireless. ESPNdeportes.com, the leading Spanish-language sports site in the U.S., will have non-exclusive Spanish-language rights in the U.S.
A new national study by The Media Audit shows that Texans are among some of the heaviest users of outdoor advertising in the U.S. According to the 87-market survey, Houston-Galveston and Riverside-San Bernardino (California) took the top two spots in a survey of the nation’s top heavy outdoor users, followed by Austin, San Antonio, and Dallas-Ft. Worth, Texas. According to the survey, heavy outdoor users are defined as having driven more than 200 miles in a typical week.
comScore released the results of a study analyzing Americans’ usage of, and attitudes toward, Mobile TV, which is defined as television watched via a mobile phone device (either live or on-demand). The study, based on a survey of more than 2,000 mobile phone users, revealed that nearly two out of three Mobile TV subscribers are male and that nearly half are below the age of 35. Also included in the study are insights about consumer behavior and attitudes toward Mobile TV, including information on product awareness, programming content, and key purchase motivators.
Banco Popular de Puerto Rico presents in DVD its first musical production from 1965 honoring one of Puerto Rico’s most famous and prolific composer, Rafael Hernández. Originally, this special was broadcast on all the then current television and radio channels to celebrate the inauguration of the Bank’s new Headquarters in Hato Rey, Puerto Rico.
