A charitable organization wants to understand how to work with social networks to increase its donor base. My research, including a test lab with subjects aged 17 and 21, has led me to wonder what impact these networks will have on reaching Gen Y/Net Gen, and how networks will affect the future of email.
Media
Upfront 2007-2008: Azteca America prepares for ‘New Day’ in Hispanic TV.
TV Azteca, S.A. de C.V. announced that its fully-owned subsidiary for the US Hispanic market, Azteca America, launched its fifth national upfront campaign in New York City.
The event gathered more than 900 people, primarily advertisers related to the dynamic US Hispanic market, who received information on the network’s coverage gains, a strengthened US sales operation, new programming options produced in both Mexico and the United States, as well as a multimedia platform and new media options that set the stage for increased growth for the 2007-2008 season.
Desperate Housewive for Hispanic viewers in the United States.
Univision and Disney-ABC International Television Latin America, the international television
distribution and production arm of The Walt Disney Company, have signed an unprecedented strategic production agreement. The agreement, which extends Univision’s commitment to present the most captivating programming of interest to Hispanics and carries on Disney-ABC International Television Latin America’s expansion strategy, involves the special production of the successful ABC series Desperate Housewives for Hispanic viewers in the United States.
Interep to sponsor ‘Power of Hispanic Radio’.
Interep announced that it will sponsor a Power of Hispanic Radio panel, entitled, “The Medium Matters: Radio’s Role in the Hispanic Marketing Mix,” at Radio Ink’s Hispanic Radio Conference in San Antonio, on May 23rd, 2007.
Putting some ‘Perspectiva’ into Hispanic Direct Marketing.
The spirited discussions following Directo Hispano’s participation in the Directo Days Conference and the Latino Direct Mail Symposium, held in April in New York City, are the basis for this article prepared exclusively for HispanicAd.com.
A great way to understand the current state of direct marketing to Hispanic segments is to frame it in perspective: historical perspective and numerical perspective.
‘Tito Puente: when the Drums Are Dreaming’.
“Tito Puente: When the Drums Are Dreaming” is the life story of Ernesto “Tito” Puente, the legendary Latin music king. This entertaining and revealing book by Josephine Powell, Puente’s former dance partner and artistic advisor, recounts the fascinating and inspirational life of the man once referred to as the “greatest Latin musician of the twentieth century.”
Luis Jimenez learning a lesson in Radio Broadcasting … golpe a golpe!
Luis Jimenez previously the anchor morning man on Spanish Broadcasting System (SBS) WSKQ-FM ‘El Vacilon de la Mañana’, is learning a new lesson in his career in radio broadcasting in the US Hispanic Market.
Having had previously the ability to work with less restriction at his post at SBS in New York. His new employer Univision Radio is giving him a few lessons in radio broadcasting etiquette and responsibility.
He has been suspended for 30 days on-air for an on-air stunt parody regarding the Gay & Lesbian Community, comments that probably would not have cost him being off the air at SBS in New York. Maybe just a reprimand.
Social Networking increases Internet time.
Watching too much TV? Start social networking.
Social networking increases Internet usage, according to a study called “Never Ending Friending.”
The study was conducted by TNS, Teenage Research Unlimited and Marketing Evolution, and commissioned by MySpace, Carat and Isobar.
