Interep announced that it will sponsor a Power of Hispanic Radio panel, entitled, “The Medium Matters: Radio’s Role in the Hispanic Marketing Mix,” at Radio Ink’s Hispanic Radio Conference in San Antonio, on May 23rd, 2007.
Media
Putting some ‘Perspectiva’ into Hispanic Direct Marketing.
The spirited discussions following Directo Hispano’s participation in the Directo Days Conference and the Latino Direct Mail Symposium, held in April in New York City, are the basis for this article prepared exclusively for HispanicAd.com.
A great way to understand the current state of direct marketing to Hispanic segments is to frame it in perspective: historical perspective and numerical perspective.
‘Tito Puente: when the Drums Are Dreaming’.
“Tito Puente: When the Drums Are Dreaming” is the life story of Ernesto “Tito” Puente, the legendary Latin music king. This entertaining and revealing book by Josephine Powell, Puente’s former dance partner and artistic advisor, recounts the fascinating and inspirational life of the man once referred to as the “greatest Latin musician of the twentieth century.”
Luis Jimenez learning a lesson in Radio Broadcasting … golpe a golpe!
Luis Jimenez previously the anchor morning man on Spanish Broadcasting System (SBS) WSKQ-FM ‘El Vacilon de la Mañana’, is learning a new lesson in his career in radio broadcasting in the US Hispanic Market.
Having had previously the ability to work with less restriction at his post at SBS in New York. His new employer Univision Radio is giving him a few lessons in radio broadcasting etiquette and responsibility.
He has been suspended for 30 days on-air for an on-air stunt parody regarding the Gay & Lesbian Community, comments that probably would not have cost him being off the air at SBS in New York. Maybe just a reprimand.
Social Networking increases Internet time.
Watching too much TV? Start social networking.
Social networking increases Internet usage, according to a study called “Never Ending Friending.”
The study was conducted by TNS, Teenage Research Unlimited and Marketing Evolution, and commissioned by MySpace, Carat and Isobar.
Legion of Influencers use E-Mail.
Is the current definition of “influencer” too narrow?
Everyone has some influence, but people with larger networks use more technology to spread theirs, according to “Understanding Influence, and Making It Work For You: A CNET Networks Study.”
Highly connected people use e-mail to keep up with their dozens of contacts. In fact, they use e-mail far more often than the phone to stay in touch.
TELEMUNDO A LA MANO on your cellular and PDA.
Telemundo announced that its Station Group has entered an exclusive Spanish-language wireless content deal with LSN. Branded “A la Mano/On hand,” the business initiative launching in early May, will make Telemundo local stations news, weather, sports and other local relevant content available to consumers on their cell phones and PDAs. Participating Telemundo local stations include Los Angeles, New York, Miami, Chicago and Dallas.
