Women outnumber men online, and it’s likely to stay that way. Females now constitute an undeniable majority of the US Internet population.
Media
KENA to launch in April.
Megazines Publications will launch K E N A, a lifestyle magazine for U.S. Hispanic women, the week of April 23rd, 2007.
Nationwide brands itself on an airplane.
Skybus Airlines and Nationwide unveiled the airline’s first “branded” airplane. The Airbus A319 displays a large Nationwide logo and the tagline, “Nationwide is On Your Side,” on the exterior of its fuselage.
Spanish speaking Hispanics have higher Direct Mail Response Rates.
Vertis Communications announced the results of its proprietary Customer Focus OPINIONES survey, which revealed that of the Hispanic adults surveyed who read direct mail, 64 percent have responded to direct mail advertising in the past 30 days, compared to just 46 percent of the general U.S. population. Additionally, the 2007 study findings revealed that 72 percent of U.S. Hispanic adults surveyed who speak English at home read direct mail advertising, compared to 69 percent who speak only Spanish at home and 58 percent who speak Spanish inside and out of the home.
SCBA launches ‘Radio Means Business’ campaign.
The 9 out of 10 Southern Californians who listen to radio every day will begin hearing a new series of commercials starting this week. What’s interesting about this particular campaign is that it’s not promoting a particular sponsor’s product. But instead, it’s promoting radio
