comScore Networks announced that 747 million people, age 15 + , used the Internet worldwide in January 2007, a 10-percent increase versus January 2006. Among the top 15 countries (ranked by penetration), Internet audiences in India, the Russian Federation and China increased the most in 2006, growing 33, 21 and 20 percent, respectively. China now represents the second-largest Internet population in the world, with 86.8 million users, after the U.S., which rose 2 percent year-over-year to 153.4 million users age 15 or older in January 2007.
Media
MPA Study: Dynamics of Changing Populations.
As the U.S. population continues to diversify, advertising and marketing professionals need all the more to understand the changing markets and major trends affecting their clients/customers, products and services. Magazine Publishers of America created the Market Profiles series to provide advertisers, agencies and MPA members with an in-depth look at demographic groups that are at the core of the United States’ changing populations.
ESPN Deportes on DirecTV.
According to Sports Business Journal DirecTV has inked a deal to carry the ESPN Deportes channel. ESPN Deportes will begin on DirecTV on April 1 on the Spanish-language Para Todos package.
TV viewing solid despite Online video growth.
TV and online video are getting cozier all the time.
Majority of Hispanics are favorable towards or open to Country Music?
Hispanic radio listeners are favorable towards and open to listening to Country music, according to a new survey conducted by Edison Media Research on behalf of the Country Radio Broadcasters. Yet, potential listening among Hispanic consumers is hampered by a lack of awareness of their local stations and a perceived lack of outreach by Country radio.
Young consumers multitask at the expense of Radio.
Internet users under 25 have multitasking in their DNA, but they may be tuning out radio.
Internet, cellphone and MP3 player usage is cutting into radio time among 15-to-24-year-olds, according to a study by Bridge Ratings.
Telemundo & Univision battle it out during sweeps on Radio.
The February Sweeps are a do-or-die period for TV Networks. They compete aggressively to get viewers to sample or switch their TV programming habits.
In a typical week of the sweeps in February 2007 (2/19/07 – 2/25/07), Telemundo earned top honors with the most commercials on Radio for two weeks in a row, followed closely by Univision that move up to the number three slot from the fifth slot a week prior. Burger King had to be spending some BIG BUCKS to maintain the second place spot for two weeks in a row amongst the battle of the Spanish language TV giants.
