Fifty percent (105 million people) of Americans age 21 or older have visited a bar or lounge, including a restaurant with a dedicated bar, in the past month, and 31 percent (65 million people) in the past week, according to a national survey by Arbitron Inc. This makes bars the new out-of-home hot spot for advertisers to reach consumers. (Audience estimates are based on 2005 U.S. population aged 21 or older estimate of 210 million.)
Media
Telemundo prime-time programming on wireless.
Telemundo announced for the first time will make full-length primetime on demand programming available over U.S. wireless networks. The deal is part of larger venture by parent company, NBC Universal’s Digital Distribution and MobiTV, a global leader in mobile and broadband television and music services.
