Univision’s live telecast of Wednesday night’s highly anticipated soccer match between the national teams of the U.S.A. and Mexico delivered over 6 million viewers, making it the #2 most-watched Spanish-language sportscast in history and beating every Super Bowl game among Hispanic Adults 18-49, Men 18-49 and Total Viewers 2 +.
Media
Arbitron receives Media Rating Council accreditation for PPM.
Arbitron Inc. announced that the Media Rating Council (MRC) has accredited the Portable People MeterTM radio ratings data in Houston.
V-me TV Network launches to bring the Best of Public Television.
Beginning in March 2007, V-me, a new, national Spanish-language television network will bring the best of public television to Latino viewers. Through its relationships with world-class content producers and a unique partnership with American public television stations, V-me (pronounced veh-meh) will offer a fresh alternative in Spanish television that engages, entertains, empowers and inspires its viewers.
Online TV revenues to increase tenfold.
New research from Informa Telecoms & Media shows that legitimate online TV and video services will generate revenues of US$6.3 billion in 2012, almost ten times the 2006 figure. Advertising will consistently outperform a la carte and subscription-based services in terms of revenue generation and North America will be the largest revenue-generating region, accounting for 65% of the 2012 global total.
Online’s ad spending share growing to 20 %.
Outsell, Inc. has just released its second annual report on ad spending, forecasting U.S. advertising to grow 5.8 percent in 2007. The comprehensive national study of advertisers, who control about $6.5 billion of spending, shows that companies plan to increase their online spending by 18 percent this year, faster than for any other major media type.
U.S.A. vs. Mexico today on Univision.
Univision will provide live, exclusive Spanish-language coverage as the U.S.A. and Mexico national teams come together in Glendale, Arizona for one of the sports world’s most hotly contested rivalries dating back over 70 years.
Majority of U.S. Adults watch Super Bowl for the Ads.
A new survey commissioned by Hanon McKendry/The Brand Consultants and conducted by Harris Interactive Inc. shows that more than half of U.S. adults (56%) watching the Super Bowl on Sunday will be doing so as much or more for the commercials as for the game itself.
Watching TV is favorite after-school kids activity.
Watching television is the favorite after-school activity among kids ages 6-11, while playing video games comes in second for boys—ahead of playing sports, according to data from Mediamark Research Inc.
‘Texican’ Trio Los Lonely Boys.
Xenon Pictures, Inc., announces the DVD release of the acclaimed documentary Los Lonely Boys Cottonfields and Crossroads.
Fox Sports en Espanol renews rights to the Caribbean World Series.
Fox Sports en Espanol has once again acquired the exclusive U.S. Spanish-language television rights to the 58th Caribbean World Series of baseball. Taking place in Carolina, Puerto Rico, the four-team, six-day tournament will be televised for the ninth consecutive year on Fox Sports en Espanol, beginning Friday, February 2 at 3:00 p.m. ET/12:00 p.m.
