David Beckham may be newest player in Major League Soccer, but he’s already the best-known soccer star among U.S. consumers, according to the Davie Brown Index (DBI), which determines a celebrity’s ability to influence consumer behavior. The question here is. Will he begin to learn Spanish to target US Hispanic Consumers?
Media
Online customers are good for the Music Business.
Music execs must be clicking up their heels.
At one point not so very long ago, music executives thought that digital downloading would be their death knell, and they were locked in legal battles from coast to coast to stop the practice.
But things change.
Introducing ‘Digital Living Services’.
Another way to say ‘convergence.’
A fact of communications in 2007 — and far beyond — is the blurring of lines between different media. “Convergence” is one word for it. But Parks Associates has come up with another phrase to describe the phenomenon, one which includes the social aspects of the new reality: “digital living services.”
Arbitron Advertiser/Agency Advisory Council issues resolution about Encoding and the PPM.
The Arbitron Advertiser/Agency Advisory Council, today announced a resolution regarding the introduction of the Portable People MeterTM and the participation of radio stations in the encoding process.
Gays, Lesbians and Bisexuals lead in usage of Online Social Networks.
A recent national survey found that more online gay, lesbian and bisexual (GLB) individuals use social networks Friendster and MySpace per week compared to online heterosexuals. Other well-known websites such as YouTube, Craigslist and personal web logs also were found to be more popular among GLB individuals.
