Spanish language radio, a bright spot in a tough business
When the announcement came this month that radio morning show host Luis Jimenez had jumped ship for a reported $5 million a year, the reaction from many was surely, “Who? For how much?”
The truth is, if you don’t know who he is you don’t know radio.
Expanding on traditional music countdown shows, AOL Latino will launch the “Top 11 AOL Latino Countdown,” an interactive music video countdown program.
Based on a Colombian TV series ‘Betty La Fea’, Ugly Betty the English transcreation on ABC TV won in two categories.
America Ferrera was bestowed the Best Performance by an Actress in a Television Series – Comedy or Musical and the show was bestowed a Golden Globe as the Best Television Series Comedy or Musical n the 64th Annual Golden Globe Awards.
¡ Felicidades !
David Beckham may be newest player in Major League Soccer, but he’s already the best-known soccer star among U.S. consumers, according to the Davie Brown Index (DBI), which determines a celebrity’s ability to influence consumer behavior. The question here is. Will he begin to learn Spanish to target US Hispanic Consumers?
