Media

A new study of entertainment industry casting, conducted by the UCLA School of Law and UCLA Chicano Studies Research Center, finds that Latino, black, Asian American and Native American actors have few acting opportunities available to them. The study’s author also challenged the legality of race-specific casting announcements and suggested that actors may have legal recourse in federal law that prohibits employment discrimination based on race, color, religion, sex and national origin.

With the results for the highly anticipated November sweep, Telemundo posted its second strongest November performance in the highly coveted viewing hours of weekday primetime among the key demo of adults 18-49 (A18-49) since Nielsen Media Research began measuring Spanish-language viewing.

The Interactive Advertising Bureau (IAB) announced the launch of a new integrated Interactive branding campaign. The campaign, which features the tagline “Media More Engaging,” is focused on how Interactive advertising is the only medium that intersects between the three pillars of audience, experience and effectiveness.

NBC Universal/Telemundo has requested that the FCC deny the renewal of the TV license of Pappas Telecasting’s KAZA-TV in Los Angeles. Alleging that Mexican TV giant TV Azteca has more than a 33% investment allowable by law and excises controlling interests in the operation.

Azteca America rebutted the allegations, stating that the agreement between Pappas Telecasting and TV Azteca is a legitimate Local Market Agreement (LMA).

This is being considered payback by NBC Universal/Telemundo for the encounter between TV Azteca and Telemundo that stopped production of a Telemundo show in Mexico.

The games continue ……….

Major advertisers expect to spend $132 million in online advertising targeted to U.S. Hispanics this year, up 32 percent from last year according to the 2006 media markets report in the December issue of Hispanic Business magazine. The trend of increased online advertising has been driven mainly by tech-savvy Hispanic youths who are increasingly turning to the Internet as a platform to meet friends, listen to music, and catch up on sports.

During the recent Association of National Advertisers Multicultural Marketing Conference Hispanic Marketers of the Year Awards in Los Angeles, California, CityReach Latino announced that Stuart Kanchuger, AVP – Latino/Hispanic Segment Manager with Wells Fargo Home Mortgage will receive $500,000 in Hispanic media for 2007 running on CityReach Latino’s national network in the Top 11 U.S. Hispanic markets.