Media

NBC Universal/Telemundo has requested that the FCC deny the renewal of the TV license of Pappas Telecasting’s KAZA-TV in Los Angeles. Alleging that Mexican TV giant TV Azteca has more than a 33% investment allowable by law and excises controlling interests in the operation.

Azteca America rebutted the allegations, stating that the agreement between Pappas Telecasting and TV Azteca is a legitimate Local Market Agreement (LMA).

This is being considered payback by NBC Universal/Telemundo for the encounter between TV Azteca and Telemundo that stopped production of a Telemundo show in Mexico.

The games continue ……….

Major advertisers expect to spend $132 million in online advertising targeted to U.S. Hispanics this year, up 32 percent from last year according to the 2006 media markets report in the December issue of Hispanic Business magazine. The trend of increased online advertising has been driven mainly by tech-savvy Hispanic youths who are increasingly turning to the Internet as a platform to meet friends, listen to music, and catch up on sports.

During the recent Association of National Advertisers Multicultural Marketing Conference Hispanic Marketers of the Year Awards in Los Angeles, California, CityReach Latino announced that Stuart Kanchuger, AVP – Latino/Hispanic Segment Manager with Wells Fargo Home Mortgage will receive $500,000 in Hispanic media for 2007 running on CityReach Latino’s national network in the Top 11 U.S. Hispanic markets.

According to Variety magazine, they reported today that a search is on for the next CEO of Univision Communications.

Among the list of key executives that are being interview, Jim McNamara ex-President and CEO of Telemundo who helped build the network and facilitate the sale to NBC is being considered a likely candidate for the position.

Following on the heels of Comcast’s announcement regarding its agreement to add ESPN Deportes to its channel line-up, HispanicAd.com sat down for an exclusive interview with Lino Garcia, general manager of ESPN Deportes.