Further cost cutting moves in anticipation of the upcoming acquisition of Univision has resulted in a layer of management being removed. Included in this latest round are Frank Donaldson, SVP Eastern Region National Sales and Melinda Maidhof, VP Marketing and Research.
Media
Online Video Advertising: Hold on to Your Hat…
…but keep one foot on the ground.
If you have any lingering doubt that online advertising in the form of video is seeing explosive growth, consider this: Spending on online video advertising will reach $410 million this year, 82% more than was spent in 2005. By 2010, Internet video advertising will be a $3 billion business, according to eMarketer’s latest projections.
Online Video Advertising: ‘You Ain’t Seen Nothin’ Yet!’.
Google’s acquisition of YouTube was just the beginning.
The American Association of Advertising Agencies (4A) saw it coming. In December 2005, when 4A members were asked which form of “new media” would show the greatest growth in 2006, half replied Internet video.
30% response rate for Editorial Televisa.
Editorial Televisa revealed key findings from a readership study conducted in conjunction with Simmons Market Bureau among six of its US Hispanic titles. The study was generated to provide advertisers and potential buyers new information on Editorial Televisa readers’ habits, demographic characteristics, purchasing behavior and usage of selected products and services in the United States.
