ImpreMedia, LLC announced the acquisition of Vista Magazine, the dual language general interest publication with 1 million copies distributed in 29 markets 11 times annually. This is the sixth company acquired by ImpreMedia, and the second this year following the acquisition of La Prensa in Orlando and Tampa.
Media
Emotional ‘Connections and Receptivity’ to Radio Advertising.
A deep dive into the multicultural findings of Personal Relevance Two: Radio’s Receptive Ad Environment reveals that African-Americans and Hispanics have exceptionally high receptivity to advertisements on the Radio compared to other media. It is the fourth study from the Radio Ad Effectiveness Lab (RAEL) and the first to examine emotional connections, ad relevance, and ad acceptance of media across race and ethnicity.
Johnny Pacheco celebrates 50 Years of Music.
Fania, the famed label that originated Salsa, announced the release of Johnny Pacheco A Man and His Music, a two-disc retrospective commemorating Pacheco’s celebrated career. The release coincides with the Fania All Stars reunion concert to celebrate Pacheco’s 50th Anniversary in music on Friday, October 20th at The Theater-Madison Square Garden.
